Arts District Cape town branding
For this assignment, I designed a visual identity for the Arts District, a proposed cultural hub in Cape Town. The brief asked us to highlight the positive aspects of the local community through a fresh and creative brand approach.
The concept
I based my concept on the King Protea flower, symbolizing the unique flora and creative spirit of the region. The identity includes a custom logo, bold color palette, and graphic elements inspired by the protea’s form, capturing the vibrancy and diversity of Cape Town’s arts scene.
